The new Viewtime feature available with trustedDialog provides a detailed overview of your CRM Marketing and ad performance, allowing for a precise time analysis. This key figure indicates how long users actually have the trustedDialog message opened. The opening rate and specific viewing time is directly analysed in the inbox once the e-mail has been opened for more than one second. This opens up new opportunities to design more successful email communication. In addition to the viewing time, you will also collect other important data such as the opening rates.
This transparency will help you continuously adapt your campaigns, increase the opening rates of your newsletters and optimise your overall email marketing activities.
In addition to Viewtime, Insights allows you to
- measure your email volume according to ISP.
- analyse opening rates and logo views.
- measure the branding impact of your mail.
Get a clear perspective of your campaign success! Use trustedDialog Insights with Viewtime to use all options for optimising your CRM Marketing and increasing your newsletter opening rates.
trustedDialog Insights and Viewtime are the ideal tools to optimise your campaigns and increase your newsletter opening rates. Viewtime measures the amount of time your customers spend with an email opened, revealing how long users spend viewing your ad. This provides you with valuable information to draw a number of helpful conclusions, including which changes you should make in order to optimise your CRM and E-Mail Marketing activities.
Labelling messages with the email seal and your logo already does a great deal to increase newsletter opening rates. This is where Viewtime comes into play: Once the user opens your email, the amount of time they spend viewing it is measured, and the average of all measured values calculated. This makes it possible to compare the performance of various campaigns, providing you with the details you need to optimise your E-Mail Marketing efforts.
Using Viewtime to compare different newsletter campaigns will help you derive the necessary steps to improve your E-Mail Marketing strategy. Compare the impact of conventional copy/image combinations with video content, for example, and analyse the resulting clicks and conversion rates to boost the performance of your email ads.
We’re here to help you optimise your CRM or E-Mail Marketing efforts. Simply contact us – we’ll show you how to increase your newsletter opening rates.