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CRM Targeting

 

The CRM Targeting products from United Internet Media offer the opportunity to expand your customer loyalty activities to United Internet Media portals. Your customer data is combined with United Internet Media’s online targeting data to provide a protected, effective foundation.

  • Reach your existing customers online through Customer Campaigns!
  • Use Customer Acquisition to find new customers who have similar buying power to your existing ones!
  • Learn more about your existing customers with Customer Analytics.

Customer Campaigns

Successfully develop regular customers

It’s very easy to activate, maintain and intensify your customer relationships.
Our CRM Campaigns product helps you identify your specific existing customers among active United Internet Media e-mail customers, and expands your CRM efforts to our portals. Reaching your specific target audience exactly maximises efficiency and can be used to strengthen and intensify customer relationships, for example. The relevance of your ad messages increases when you combine your CRM data with our latest online targeting data.

You will benefit from a dramatic increase in response. Of course, we always follow all German data privacy regulations.

Customer Acquisition

Efficiently acquire new customers similar to your top existing ones

Are you looking for tools which will make it easy and efficient to attract new customers? Are you specifically looking to acquire new customers who are similar to your highest spending regular customers? Customer Acquisition Campaigns allow you to identify and connect with the statistical twins of your top customers among all active United Internet Media users.

Here you have two options: Either approaching Lookalike Customers by addressing new customers considering regular customers or New Customers excluding regular customer at once.

This practice is adaptable to your individual requirements, minimizes your media loss and thanks to our up-to-date targeting data increases your response significantly. Of course, we pledge ourselves to a strict data protection compliant usage of the data delivered!

Customer Analytics

Generate 360° knowledge about your customers

The better you know your customers, the more effectively you can reach and convince them with your ads. This is the principle of Customer Analytics: Your existing CRM data is combined with our up-to-the-minute online targeting data to create a completely new 360° of your target audience. Our data pool includes a large number of profile characteristics with information on demographics, interests, segment affiliations, media preferences, etc. You can get the answers to important questions as a result, including:

  • What interests characterise your top existing customers?
  • What milieus do your new customers come from?
  • How do groups of shoppers differentiate between two different products?
  • What differentiates interested people or inactive customers from regular buyers?
  • What is the most effective way to follow up with one-time buyers?

Our Customer Analytics solutions provide answers to these and many other demographic questions, allowing you to realign your media mix and marketing activities for greater success.