Study Archive

With the update of the Multi-Screen baseline study, we continue the research series on parallel media consumption.

New study on the correct evaluation of online campaigns and the relationship between advertising impact and viewtime.

Ethnographic study using eye-tracking to investigate the distribution of attention
distribution between different screens in 20 German households.

"Catch Me If You Can!" clarifies the basic issues of multi-screen use.

Multi-screen campaign by Deichmann on the campaign impact of online and TV with synchronized ad delivery.

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Our research solutions can have an evidently significant effect on the optimal planning and performance of your campaigns.