trustedDialog as a Branding Booster 2025
How trustedDialog strengthens brand image and intention to act.
Around 500 brands rely on the trustedDialog quality standard. With two visual innovations, trustedDialog now attracts even more attention in the inboxes of WEB.DE, GMX, and 1&1: The blue trustedDialog seal appears as an octagonal “blue tick” behind the sender, and the previously elongated brand logo is now displayed as an avatar. But what effect does the rebranding have on the image perception of a brand? To investigate this question, an online experiment was conducted among WEB.DE and GMX users.
KEY INSIGHTS
- trustedDialog as an image booster: trustedDialog has a positive impact on a brand's image, regardless of the industry.
- Significant influence on the intention to act: signing with trustedDialog contributes significantly to higher user activation.
- 73% of respondents like the use of brand logos as avatars.
Here you can find the detailed study.
More information about trustedDialog.
