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Die Österreichischen Medientage 2018 – Branchen-Highlight in Wien

Events
von Linda Schwarz
| 24. September 2018
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© Manstein Verlag
"Aufbruch" lautet das Motto der Österreichischen Medientage.
© Manstein Verlag

Die Dmexco in Deutschland ist vorbei, und schon lockt das nächste Branchen-Event - diesmal allerdings über die Ländergrenzen hinaus. Am 26. und 27. September veranstaltet der Manstein Verlag den inzwischen größten Medienkongress in Österreich: die Österreichischen Medientage in Wien.

Der Fachkongress zieht jedes Jahr aufs Neue ein breites und hochkarätiges Publikum aus den wichtigsten Bereichen der österreichischen Medienlandschaft an und bietet gute Möglichkeiten zum Austausch und Networking.

"Speziell aus der Sicht aus Deutschland heraus bieten die Medientage eine perfekte Möglichkeit um in kurzer Zeit einen umfassenden Überblick zu aktuellen und relevanten Themen im österreichischen Medienmarkt zu bekommen", bewertet Phillip Pelz, Head of Sales Austria, die Veranstaltung im Vorfeld.

Programmatic Advertising auf der Bühne
Ein Highlight für die Zuschauer wird das Panel mit Alexander Peischl, der als Head of UIM Yield Management für United Internet Media tätig ist. Am Donnerstag, den 27. September um 10:25 Uhr, wird er in dem Slot "Welche Herausforderungen bringt das programmatische Ausspielen von Kampagnen für Kreativ- und Mediaagenturen und Unternehmen?" mitdiskutieren.

"Programmatische Werbung kann seine Stärke erst entfalten, wenn die Faktoren Reichweite, Frequenz, Technologie und Datenqualität erfüllt sind. Aufgrund der Systemvielfalt und der daraus resultierenden Komplexität bei programmatischen Deals ist eine gute Abstimmung zwischen allen Beteiligten vor Kampagnenstart notwendig", sagt Alexander Peischl.

Marketer profitieren durch E-Mail Reichweite
UIM bietet in Österreich eine breite Auswahl an Werbeformaten, um Zielgruppen über alle Screens hinweg zu erreichen. Die Reichweite liefert das FreeMail-Portal GMX. Es gehört in Österreich zu den Top-Ten-Angeboten und verzeichnet in der aktuellen ÖWA Plus Welle 2018-I mehr als zwei Millionen Nutzer im Monat.

Ein weiteres Event-Highlight in Wien wird die JETZT E-Mail am 3. und 4. Oktober. Dr. Wenzel Drechsler, Head of UIM Market Research & Media Consulting, hält am 4. Oktober um 13:50 Uhr die Keynote „E-Mail – Schlüssel für digitales (Über-)Leben von Usern und Industrie“. Darin geht er auf die Relevanz von Log-ins ein und stellt Best Cases des E-Mail Marketings vor.

 

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Zum Autor

Linda Schwarz
Unternehmenskommunikation UIM

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