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Serie

Booking@UIM: So funktioniert die Buchung der German Marketplace Deals

Die German Marketplace Deals ermöglichen datenbasiertes Programmatic Advertising mit hoher Treffgenauigkeit und Reichweite – ganz ohne Third Party Cookies. Die zukunftsfähige Lösung basiert auf vermarkterseitigem Pretargeting mittels First-Party-Daten. Die Buchung der German Marketplace Deals gelingt in vier einfachen Schritten.

  • von Manuel Klein
Blog Flash

Blog-Flash mit Alwin Viereck: "German Marketplace Deals schaffen Abhilfe beim größten Manko des Pretargetings"

Die German Marketplace Deals (GMD) sind eine zukunftsweisende Lösung für eine datenbasierte Werbeaussteuerung in der Post-Third-Party-Cookie-Ära. Der Bundesverband Digitale Wirtschaft hat nun ein spezielles Qualitätszertifikat entwickelt. Welche Rolle die GMD in der digitalen Werbewirtschaft künftig spielen werden – das fragen wir im Blog-Flash UIM Experte Alwin Viereck, dessen Team an der Entwicklung des Qualitätszertifikats maßgeblich beteiligt war.

  • von Manuel Klein
Events

DMEXCO 2021 – das UIM Line-up

In wenigen Tagen beginnt die DMEXCO @Home, einen Tag davor das Pre-Event Online Ad Summit. Die Experten von United Internet Media teilen ihre Insights zu den Themen Post-Cookie-Ära, Datenstrategien sowie Branding und Dialog-Marketing.

  • von Kay Städele
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United Internet Media bei Events von IAB Europe und BVDW vertreten

Die Werbewirtschaft steht vor großen Veränderungen. Die Branche beschäftigt insbesondere die Frage, wie der Übergang in eine Welt ohne Third-Party-Cookies gelingen kann. Gelegenheit zur Diskussion bieten aktuell virtuelle Veranstaltungen des IAB Europe sowie des Bundesverbands Digitale Wirtschaft. Dabei teilen Experten von United Internet Media ihre Insights.

  • von Kay Städele
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Das war der Digital Bash Programmatic: Vielfalt an Lösungen ersetzt den Third Party Cookie

Wie sieht Programmatic Advertising in der Post-Cookie-Ära aus? Um diese Frage ging es am 5. August beim Digital Bash von OnlineMarketing.de. Als Speaker mit dabei war Alwin Viereck, Head of Programmatic, Ad Technology & Product bei United Internet Media. In seinem Vortrag mit dem Titel "Spielarten der Addressability – so funktioniert künftig Programmatic Advertising" zeigte der Experte die Alternativen zu den Third Party Cookies auf.

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UIM auf dem Digital Bash 2020: Datenbasiertes Programmatic Advertising mit netID

Alwin Viereck, Head of Programmatic, Ad Technology & Product bei United Internet Media, stellte in seinem Webinar auf dem Digital Bash 2020 der d3con am 25. November vor, wie datenbasiertes Programmatic Advertising mit dem netID Login funktioniert.

  • von UIM Pressestelle
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