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| 29. Februar 2016
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W&V-Ausgabe 09-2016

Der "Vermarkter-Check" des Fachtitels Werben & Verkaufen hat die überdurchschnittliche Qualität von United Internet Media bestätigt. In der aktuellen Ausgabe (W&V 09/2016) belegt UIM den dritten Platz. Mit einer Gesamtnote von 2,48 – gemessen im Schulnotensystem – liegt United Internet Media deutlich über der Durchschnittsnote aller Vermarkter (2,62).

In den Kategorien "Servicequalität", "Kompetenz/ Know-how", "Preise/ Know-how" und "Verkaufskraft/ Publizität" verzeichnet UIM ebenfalls überdurchschnittliche Werte. Laut W&V-Autor Thomas Nötting können die Spitzenreiter des Rankings insbesondere mit dem Ansatz punkten, "ihren Kunden Lösungen abseits des Mainstreams anzubieten".

"Platzierung ist positives Feedback für Veränderungen"
UIM-CEO Rasmus Giese zu den Ergebnissen: "Den W&V Vermarkter-Check schauen wir uns jedes Jahr natürlich ganz genau an. Über unseren dritten Platz freuen wir uns sehr! Wir haben bei der UIM organisatorisch und inhaltlich einige Dinge umgestellt. Unsere gute Platzierung sehen wir als positives Feedback, dass der Markt diese Veränderungen goutiert."

OVK vermeldet positive Umsatzentwicklung für Display-Advertising
Ebenfalls erfreuliche Nachrichten vermeldet der Online-Vermarkterkreis im Bundesverband Digitale Wirtschaft. In seiner halbjährlichen Meldung der Branchenzahlen weist der OVK jeweils für das Gesamtjahr 2015 als auch in der Prognose für 2016 ein Plus aus. Laut OVK-Statistik erwirtschaftete Display-Werbung 2015 ein Plus von 6,0 Prozent. Der Umsatz beläuft sich nun auf 1,676 Milliarden Euro – netto wohlgemerkt. Insbesondere Mobile-Advertising sorgte für ein sattes Wachstum. Die Spendings auf den Smartphones übersprangen nun die Marke von 200 Millionen Euro.

Für das Jahr 2016 erwartet der OVK ein Plus von 6,3 Prozent
2016 rechnet der OVK mit einem Anstieg auf 1,782 Milliarden Euro netto. Das entspricht einem noch höheren Plus von 6,3 Prozent. Der OVK will sich im laufenden Jahr auf die Fokusthemen Programmatic Advertising, Ad Verification und Adblocker konzentrieren. Insbesondere beim Thema Adblocking kündigt der OVK Maßnahmen in den Bereichen Technologie, Recht, Redaktion und Marktaufklärung an.

Die Zahlen wurden den Journalisten erstmals zusammen mit UIM-CEO Rasmus Giese präsentiert, der seit Februar als stellvertretender Vorsitzender des OVK fungiert.

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Kay Städele
Expert Media, Marketing & Data PR | UIM

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