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UIM Talk – viel Wissenswertes mit sechs Gängen aus Käse und Wein

Events
von Kay Städele
| 26. Mai 2023
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© United Internet Media Zur Fotogalerie
Beim UIM Talk gab es für die Journalistinnen und Journalisten wieder viele Insights: in diesem Jahr zum Digitalwerbemarkt sowie zu Wein und Käse.
© United Internet Media

Die Idee zu diesem UIM Talk war lange gereift – denn ein Käse-Wein-Tasting war schon vor der Corona-Pause geboren. Nach nun zwei Jahren konnten wir unter dem Motto “Etwas Genuss und etwas Neues” endlich wieder zum Journalisten-Treff einladen – dieses Jahr im Schwabinger Gartensalon unter anderem mit Vertreterinnen und Vertretern von W&V, Internet World Business, Kress, dem E-Commerce Magazin und Meedia.

Markt-Insights von UIM CEO Rasmus Giese
Als Vorspeise gab es News und Insights von Rasmus Giese, CEO von United Internet Media, zu den Themen Marktentwicklung, Künstliche Intelligenz, Post-Cookie-Ära, Newsletter und D2C sowie Nachhaltigkeit. Danach stand der Genuss im Mittelpunkt. Es wurden verschiedene Käsesorten mit der jeweils passenden Weinbegleitung serviert.

Sebastian Kreuels von der Münchner Käse Manufaktur präsentierte Produkte aus der eigenen Münchner Craft-Käserei wie den "Fetten Ludwig" oder den "Isarbazi". Zudem gab es in Sachen Wein und Käse weitere Spezialitäten aus der Schweiz, Frankreich und Italien sowie Wissenswertes rund um die Herstellung, Marketing, Nachhaltigkeit und Philosophie von Wein und Käse: Wie viel Milch benötigen Hersteller für einen Käse, aus welchem Grund wird Asche auf die Rinde gestreut? Warum lohnt es sich, Produkte aus Heumilch zu genießen? Welche Geschmackskompositionen eignen sich für das Duo aus Wein und Käse? Passt ein Croissant zu einem Blauschimmelkäse?

Das Ganze wurde von Sebastian herzlich garniert mit interessanten Anekdoten zu den Köstlichkeiten – Handwerk aus Leidenschaft. Auch wenn sich sechs Gänge anfangs durchaus beherrschbar anhörten... am Ende wussten alle, warum es heißt: Käse schließt den Magen. Danke an alle Beteiligten für den schönen Abend.

Hier geht's zur Fotogalerie.

#Vermarktung
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#GMX
Zum Autor

Kay Städele
Expert Media, Marketing & Data PR | UIM

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