Find suitable targeting segments based on high-quality first-party data
– easily, quickly and using natural language.
The TGP Segmentfinder helps you identify relevant target audiences for your campaigns in a matter of seconds. Simply describe your desired audience in natural language – our AI will search through the available data segments and provide you with suitable results, including a segment description and further information.
How the TGP Segmentfinder works
With the TGP Segmentfinder, you can research target groups intuitively and without the need for complex filters. Simply enter your search query in natural language – for example, interests, life situations or demographic characteristics. The AI analyses your query and suggests suitable segments from the available data marketplaces.
The benefits at a glance:
- AI-powered natural language search
- Rapid identification of relevant targeting segments
- Access to high-quality first-party data from United Internet Media
- Easy navigation thanks to clear segment descriptions
- Get straight to campaign planning
High-quality first-party data
The target audiences available in the TGP Segmentfinder are based on high-quality first-party data from United Internet Media. Deterministic data sources enable precise and data-protection-compliant targeting options for digital advertising campaigns.
Important information on use
Please note that the TGP Segmentfinder currently only allows you to query data segments based on our high-quality first-party data that are available on the DSPs’ and SSPs’ data marketplaces. Our full range of targeting solutions, as well as the option to create custom audiences, is available to you at any time upon request.
The data displayed here is generated automatically; we cannot therefore guarantee that the information is complete or accurate. For optimisation purposes, individual search queries are logged without any personal references.
Personalised advice
Do you have any questions about a particular segment, or do you need help developing a bespoke target audience strategy?
Our experts will be happy to advise you on choosing the right targeting solution.
All bookable target group characteristics at a glance!