• backBtn Downloadcenter atom/icon/chevron/red
    • Preislisten atom/icon/chevron/red
    • Spezifikationen atom/icon/chevron/red
    • Angebote atom/icon/chevron/red
    • Studien atom/icon/chevron/red
    • Best Cases atom/icon/chevron/red
    • Allgemeine Richtlinien atom/icon/chevron/red
  • backBtn Unternehmen atom/icon/chevron/red
    • Jobs & Karriere atom/icon/chevron/red
      • Aktuelle Jobs atom/icon/chevron/red
      • Professionals atom/icon/chevron/red
      • Absolventen atom/icon/chevron/red
      • Studenten atom/icon/chevron/red
      • Warum United Internet Media? atom/icon/chevron/red
      • Bewerbungstipps atom/icon/chevron/red
    • Management atom/icon/chevron/red
    • Verbandsarbeit atom/icon/chevron/red
      • AGOF atom/icon/chevron/red
      • BVDW atom/icon/chevron/red
      • AGMA atom/icon/chevron/red
      • IAB Europe atom/icon/chevron/red
      • DDV atom/icon/chevron/red
      • IVW atom/icon/chevron/red
      • DMVÖ atom/icon/chevron/red
    • Unsere Partner atom/icon/chevron/red
  • backBtn Newsroom atom/icon/chevron/red
    • Vermarkterblog atom/icon/chevron/red
    • Themenpakete atom/icon/chevron/red
      • Künstliche Intelligenz atom/icon/chevron/red
      • Programmatic Advertising atom/icon/chevron/red
      • Multi Screen Advertising atom/icon/chevron/red
      • Dialog-Marketing atom/icon/chevron/red
    • Bildmaterial atom/icon/chevron/red
    • Pressemitteilungen atom/icon/chevron/red
    • Ansprechpartner atom/icon/chevron/red
  • backBtn Kontakt atom/icon/chevron/red
    • Verkaufsbüros atom/icon/chevron/red
    • Kampagnen-Management atom/icon/chevron/red
  • DE
    • DE
    • CH
    • AT
    • EN

DE
  • DE
  • CH
  • AT
  • EN


DE
  • DE
  • CH
  • AT
  • EN

  • backBtn Portfolio atom/icon/chevron/red
    • backBtn Online atom/icon/chevron/red
      • backBtn WEB.DE atom/icon/chevron/red atom/icon/chevron/red
      • backBtn GMX atom/icon/chevron/red atom/icon/chevron/red
      • backBtn 1&1 atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Verzeichnismedien atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Mobile atom/icon/chevron/red
      • backBtn WEB.DE atom/icon/chevron/red atom/icon/chevron/red
      • backBtn GMX atom/icon/chevron/red atom/icon/chevron/red
      • backBtn 1&1 atom/icon/chevron/red atom/icon/chevron/red
      • backBtn E-Mail Apps atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn International atom/icon/chevron/red
      • backBtn GMX Österreich atom/icon/chevron/red atom/icon/chevron/red
      • backBtn GMX Schweiz atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mail International atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    atom/icon/chevron/red
  • backBtn Produkte und Lösungen atom/icon/chevron/red
    • backBtn Display Advertising atom/icon/chevron/red
      • backBtn Premium-Formate atom/icon/chevron/red
        • backBtn Billboard Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Halfpage Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn In-Text Video Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn MaxiAD⁺ atom/icon/chevron/red atom/icon/chevron/red
        • backBtn MaxiAD⁺ Maximus atom/icon/chevron/red atom/icon/chevron/red
        • backBtn MaxiAD⁺ XL atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Banner 1:1 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Banner 2:1 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Baseboard Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Carousel Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Exclusive Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Floor Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Floor Ad XL atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Interstitial atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Medium Rectangle atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Pushdown Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Prospekte atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Sitebar atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Understitial atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Basic-Formate atom/icon/chevron/red
        • backBtn Ad Bundle atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Medium Rectangle atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Banner 6:1/4:1 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn (Wide) Skyscraper atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Super Banner atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Flex Ads atom/icon/chevron/red
        • backBtn Flex Ad 6:1 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Flex Ad 4:1 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Flex Ad 1:1 atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn In-Stream atom/icon/chevron/red
        • backBtn Bumper Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Pre-Roll atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Post-Roll atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Shuffle Roll atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Sonder-Formate atom/icon/chevron/red
        • backBtn MillionenKlick atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Events atom/icon/chevron/red
      • backBtn Billboard Ad atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Brandformance atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Bridge Ad atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Cinematic atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Cinematic Wall atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Content Event atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Double Sitebar atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Flagship atom/icon/chevron/red atom/icon/chevron/red
      • backBtn HomeFrame atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Welcome Back Layer atom/icon/chevron/red atom/icon/chevron/red
      • backBtn MaxiAD⁺ atom/icon/chevron/red atom/icon/chevron/red
      • backBtn MaxiAD⁺ Maximus atom/icon/chevron/red atom/icon/chevron/red
      • backBtn MaxiAD⁺ XL atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile Banner 2:1 atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile Floor Ad atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile Interstitial atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile Pushdown Ad atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile WEB.Buster atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile WEB.Buster XL atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Sitebar atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Wallpaper atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Programmatic Advertising atom/icon/chevron/red
      • backBtn Werbeformate atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Dealtypen atom/icon/chevron/red atom/icon/chevron/red
      • backBtn OVK Pretargeted Standard Deals atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Native Advertising atom/icon/chevron/red
      • backBtn Branded Content atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Content Special atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Individuelle Specials atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile Video Native Teaser atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Native Teaser atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Routenplaner atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Service-Integration atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Themen Specials atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Dialog Solutions atom/icon/chevron/red
      • backBtn Direct E-Mail atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Inbox Ad atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Lead-CoRegistrierung atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Lead-Exklusiv-Gewinnspiel atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Lead-Multi-Sponsor-Gewinnspiel atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Prospekte atom/icon/chevron/red atom/icon/chevron/red
      • backBtn trustedDialog atom/icon/chevron/red
        • backBtn Qualitätsstandard atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Insights atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Kunden atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Partner atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Vorteilswelt atom/icon/chevron/red atom/icon/chevron/red
      • backBtn WEB.Cent sammeln atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Targeting atom/icon/chevron/red
      • backBtn Database Targeting atom/icon/chevron/red
        • backBtn CRM Targeting atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Retargeting atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Customised Targeting atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Behavioural Targeting atom/icon/chevron/red
        • backBtn TGP Zielgruppen atom/icon/chevron/red atom/icon/chevron/red
        • backBtn TGP Technologie atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Technical Targeting atom/icon/chevron/red
        • backBtn Multi Screen Targeting atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Wetter-Targeting atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Content Targeting atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Personalisierte Werbung atom/icon/chevron/red atom/icon/chevron/red
    • backBtn TV-Synchronisation atom/icon/chevron/red atom/icon/chevron/red
    • backBtn Viewability (vTKP) atom/icon/chevron/red atom/icon/chevron/red
    atom/icon/chevron/red
  • backBtn Research atom/icon/chevron/red
    • backBtn Werbewirkungsforschung atom/icon/chevron/red
      • backBtn WEB.ADTest atom/icon/chevron/red atom/icon/chevron/red
      • backBtn WEB.Effects atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Online-Studien atom/icon/chevron/red
      • backBtn Benchmarker atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Gattungsstudien atom/icon/chevron/red
        • backBtn Digital Dialog Insights 2020 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Werbewirkungsstudie trustedDialog atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Digital Dialog Insights 2019 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Newsletter-Nutzung atom/icon/chevron/red atom/icon/chevron/red
        • backBtn E-Mail für Dich 2.0 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn In Quality We Trust atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Digital Dialog Insights 2018 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Screen-Nutzung@Home atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Inbox Ad Eye Tracking & Werbewirkung atom/icon/chevron/red atom/icon/chevron/red
        • backBtn E-Mail für Dich atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Digital Dialog Insights 2017 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Customer Journey meets E-Mail atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Nutzungsstudie digitale Prospekte atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Digital Dialog Insights 2016 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Catch Me If You Can 2.0 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Digital Dialog Insights 2015 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Ich sehe was, was du nicht siehst! atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Online-Abverkaufsstudie des OVK atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Multi-Screen-Studie Deichmann atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Der Blick ins Wohnzimmer atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Gemeinschaftsstudie Meetrics atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Catch Me If You Can atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      atom/icon/chevron/red
    atom/icon/chevron/red
  • backBtn Quality Features atom/icon/chevron/red atom/icon/chevron/red
  • backBtn Services atom/icon/chevron/red
    • backBtn Media Consulting atom/icon/chevron/red atom/icon/chevron/red
    • backBtn One Stop Services atom/icon/chevron/red atom/icon/chevron/red
    • backBtn Events & Termine atom/icon/chevron/red
      • backBtn JETZT Summit 2021 atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Newsletter atom/icon/chevron/red atom/icon/chevron/red
    atom/icon/chevron/red
  • backBtn Showroom atom/icon/chevron/red
    • backBtn Best Cases atom/icon/chevron/red
      • backBtn Branding atom/icon/chevron/red
        • backBtn Apollo atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Tamaris atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Fiat atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Volkswagen atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Tchibo atom/icon/chevron/red atom/icon/chevron/red
        • backBtn OTTO atom/icon/chevron/red atom/icon/chevron/red
        • backBtn UPC Schweiz atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Branding-Archiv atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Dialog atom/icon/chevron/red
        • backBtn Jeep atom/icon/chevron/red atom/icon/chevron/red
        • backBtn DR. GRANDEL atom/icon/chevron/red atom/icon/chevron/red
        • backBtn hessnatur atom/icon/chevron/red atom/icon/chevron/red
        • backBtn DriveNow atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Travelzoo atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Parship atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Dialog-Archiv atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn ADGallery atom/icon/chevron/red atom/icon/chevron/red
    atom/icon/chevron/red
  • backBtn Downloadcenter atom/icon/chevron/red
    • Preislisten atom/icon/chevron/red
    • Spezifikationen atom/icon/chevron/red
    • Angebote atom/icon/chevron/red
    • Studien atom/icon/chevron/red
    • Best Cases atom/icon/chevron/red
    • Allgemeine Richtlinien atom/icon/chevron/red
  • backBtn Unternehmen atom/icon/chevron/red
    • Jobs & Karriere atom/icon/chevron/red
      • Aktuelle Jobs atom/icon/chevron/red
      • Professionals atom/icon/chevron/red
      • Absolventen atom/icon/chevron/red
      • Studenten atom/icon/chevron/red
      • Warum United Internet Media? atom/icon/chevron/red
      • Bewerbungstipps atom/icon/chevron/red
    • Management atom/icon/chevron/red
    • Verbandsarbeit atom/icon/chevron/red
      • AGOF atom/icon/chevron/red
      • BVDW atom/icon/chevron/red
      • AGMA atom/icon/chevron/red
      • IAB Europe atom/icon/chevron/red
      • DDV atom/icon/chevron/red
      • IVW atom/icon/chevron/red
      • DMVÖ atom/icon/chevron/red
    • Unsere Partner atom/icon/chevron/red
  • backBtn Newsroom atom/icon/chevron/red
    • Vermarkterblog atom/icon/chevron/red
    • Themenpakete atom/icon/chevron/red
      • Künstliche Intelligenz atom/icon/chevron/red
      • Programmatic Advertising atom/icon/chevron/red
      • Multi Screen Advertising atom/icon/chevron/red
      • Dialog-Marketing atom/icon/chevron/red
    • Bildmaterial atom/icon/chevron/red
    • Pressemitteilungen atom/icon/chevron/red
    • Ansprechpartner atom/icon/chevron/red
  • backBtn Kontakt atom/icon/chevron/red
    • Verkaufsbüros atom/icon/chevron/red
    • Kampagnen-Management atom/icon/chevron/red
  • DE
    • DE
    • CH
    • AT
    • EN
atom/icon/chevron/red Home

Newsroom

atom/icon/chevron/red
  • Vermarkterblog atom/icon/chevron/red
  • Themenpakete atom/icon/chevron/red
  • Bildmaterial atom/icon/chevron/red
  • Pressemitteilungen atom/icon/chevron/red
  • Ansprechpartner atom/icon/chevron/red

Tags

  • #agof daily digital facts
  • #Award
  • #BVDW
  • #Der Case - UIM Fallstudien
  • #Digital Dialog Insights
  • #Display Advertising
  • #DMEXCO
  • #E-Commerce
  • #E-Mail Marketing
  • #E-Mail Marketing Serie
  • #EU-Regelungen
  • #GMX
  • #IAB
  • #IVW
  • #Journalistenumfrage
  • #Künstliche Intelligenz
  • #Messen / Kongresse
  • #Mobile
  • #Multi Screen
  • #Nachgefragt
  • #Native Advertising
  • #netID
  • #Programmatic Advertising
  • #Reichweite
  • #Schweiz
  • #Serie
  • #Social Media
  • #Studien
  • #Targeting
  • #Tracking
  • #Vermarkter
  • #Viewability
  • #WEB.DE
  • #Werbewirkung
  • #Zahl des Monats
  • #Österreich
  • Home
  • Newsroom
  • Vermarkterblog

Vermarkterblog

Willkommen im
Vermarkterblog

Willkommen im
Vermarkterblog

Aktuelle Beiträge und Formate
• CEO Kommentare
• Experten Insights
• Studien und Best Cases
• Themen-Serien
• Kurzinterviews

Top: Blog-Flash mit Thomas Rebbe
Zahl des Monats

Zahl des Monats

Unter der Rubrik
"Zahl des Monats" stellen
wir interessante Studien
und deren Ergebnisse vor.

Zur aktuellen Zahl des Monats
Reichweiten von UIM

Reichweiten von UIM

Der Vermarkterblog
analysiert Reichweitenzahlen
in Deutschland, Österreich
und der Schweiz.

Aktuell: agof im Januar 2021
Zielgruppen-Check

Zielgruppen-Check

Mit UIMs 300 Targeting-Merkmalen
können Zielgruppen spezifisch
angesprochen werden.
Im Zielgruppencheck stellen wir
spannende Zielgruppen vor.

Aktuell: Möbel und Dekoration
Serie "Der Case"

Serie "Der Case"

Tamaris: Ad Bundle als Branding-Booster
Das Ad Bundle für Tamaris entfaltete volle Branding-Wirkung: Markenbekanntheit und Marken-Image stiegen signifikant.

Zum aktuellen Serienbeitrag
Events

Events

Im Vermarkterblog analysieren
wir Vorträge, Seminare und Panels
von UIM Vertretern auf
Konferenzen und Messen.

Aktuell: Smarte Insights auf dem JETZT Summit
CEO Insights

CEO Insights

Rasmus Giese kommentiert
im Vermarkterblog
aktuelle Entwicklungen.
In Fachbeiträgen analysiert
der UIM CEO Trends, Studien
und Marktzahlen.

Zum CEO Insight

Eye Tracking beim Fiat 500: Fashion Magnet zieht Blicke auf sich

Studie
von Kay Städele
| 31. Januar 2019
|  Teilen
  • Teilen
  • Twitter
  • LinkedIN
  • Xing
  • E-Mail
©United Internet Media
Bewegtbild-Inszenierung des Fiat 500 "Collezione" über das Cinematic Event auf GMX.AT
©United Internet Media

Ob auf der Straße oder auf der Internet-Seite als Protagonist in einem Video-Spot. Der Fiat 500 ist ein wahrer Blickfang - insbesondere das mode-orientierte Sondermodell "Collezione". Eine Online Eye Tracking-Untersuchung zeigt, dass es auf der Heat-Map richtig heiß wird. Dafür sorgt eine Sonderumsetzung aus Cinematic Event Homepage und MaxiAD+ Maximus, mit der der "Fashion Magnet" inszeniert wird. Mit Erfolg: Die Klickrate auf GMX.AT war deutlich höher als im Kampagnendurchschnitt.

Das "Collezione"-Sondermodell des Fiat 500 wurde zusammen mit dem Männer-Modemagazin L´Uomo Vogue entwickelt. Merkmale der Herbst-/Winterkollektion sind etwa eine zweifarbige Lackierung in herbstlichen Tönen, die durch einen rundumlaufenden kupferfarbenen Liner getrennt wird. Die GMX Kampagne besticht vor allem durch die Bewegtbild-Inszenierung über das Cinematic Event als Homepage-Werbemittel sowie das großflächige Format MaxiAD* Maximus - 24 Stunden exklusiv auf der Logout-Seite.

Die Kampagne lief im vergangenen November in Österreich und wurde mit Performics umgesetzt, einer Unit der Mediaagentur Publicis Media Austria GmbH. Genau wie die besondere Gestaltung des Fahrzeugs wirkt auch die Sonderinszenierung wie ein Eye Catcher. "Mit ihrem speziellen Look hebt sich diese Kampagne in der Marketing-Strategie ab. Die beiden großflächigen Formate schaffen gemeinsam viel Raum und Aufmerksamkeit und erzielen so eine ganz besondere Wirkung", sagt Phillip Pelz, Head of Sales Austria von United Internet Media.

Emotionalisierung üb©United Internet Mediaer Bewegtbild führt zu erhöhter Klickrate

"Mit dem GMX Video Branding hatten wir die ideale Möglichkeit für eine aufmerksamkeitsstarke Produktinszenierung in einer breiten Zielgruppe. So konnten wir mittels Bewegtbild unseren neuen Fiat 500 Collezione emotionalisieren und Reichweite generieren", sagt Katharina Haramia, Digital Marketing Specialist bei FCA Austria GmbH.

Die Werbewirkungsanalyse von Mindtake bestätigt dies: Über ein Online Eye Tracking-Verfahren mit dem Tool "Spotlightviewer" testete das Marktforschungsinstitut die Aufmerksamkeitsschwerpunkte und den Blickverlauf. Die Ergebnisse der Heat-Maps zeigen, dass der Fiat 500 "Collezione" mit dem Cinematic Event größte Aufmerksamkeit bekam. Im Anschluss wurden über das MaxiAD+ Maximus Inhalte zum Angebot prominent platziert.

Mit Erfolg: "Die erzielte Klickrate war um knapp 30 Prozent höher als der Kampagnendurchschnitt - somit konnten wir zusätzlich auch qualitativen Traffic für unsere Website und Probefahrtanmeldungen generieren", sagt Katharina Haramia von Fiat Chrysler Automobiles.

 

#Studien
#Österreich
#Werbewirkung
Zum Autor

Kay Städele
Senior PR Manager UIM

Alle Beiträge von Kay Städele

 

Tags

  • #agof daily digital facts
  • #Award
  • #BVDW
  • #Der Case - UIM Fallstudien
  • #Digital Dialog Insights
  • #Display Advertising
  • #DMEXCO
  • #E-Commerce
  • #E-Mail Marketing
  • #E-Mail Marketing Serie
  • #EU-Regelungen
  • #GMX
  • #IAB
  • #IVW
  • #Journalistenumfrage
  • #Künstliche Intelligenz
  • #Messen / Kongresse
  • #Mobile
  • #Multi Screen
  • #Nachgefragt
  • #Native Advertising
  • #netID
  • #Programmatic Advertising
  • #Reichweite
  • #Schweiz
  • #Serie
  • #Social Media
  • #Studien
  • #Targeting
  • #Tracking
  • #Vermarkter
  • #Viewability
  • #WEB.DE
  • #Werbewirkung
  • #Zahl des Monats
  • #Österreich

 Kontakt
Jörg Fries-Lammers

Jörg Fries-Lammers

Leiter Portal PR

 +49 (0) 721 91374-4550

 presse@united-internet-media.de

Callback

Kay Städele

Kay Städele

Senior PR Manager

 +49 (0) 721/91374-1848

 presse@united-internet-media.de

Callback


  • Sitemap
  • AGB
  • Impressum
  • Datenschutzhinweis