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Top: Redaktionsstudie 2023
CEO Insights

CEO Insights

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und Marktzahlen.

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Zielgruppen-Check

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Aktuell: Thomas Rebbe,
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und GMX, zum aktuellen
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Zum aktuellen Blog-Flash
Serie

Booking@UIM: So funktioniert die Buchung der Cart Reminder Ad

United Internet Media bietet seit der DMEXCO auch Lösungen für Commerce Media an. Mit diesen speziell für den digitalen Handel entwickelten Formaten können Online-Shop-Betreiber ihre Kundinnen und Kunden gezielt ansprechen. Die Buchung der Cart Reminder Ad erfolgt in wenigen Schritten.

  • von Kay Städele
Serie

Booking@UIM: So funktioniert die Buchung der German Marketplace Deals

Die German Marketplace Deals ermöglichen datenbasiertes Programmatic Advertising mit hoher Treffgenauigkeit und Reichweite – ganz ohne Third Party Cookies. Die zukunftsfähige Lösung basiert auf vermarkterseitigem Pretargeting mittels First-Party-Daten. Die Buchung der German Marketplace Deals gelingt in vier einfachen Schritten.

  • von Manuel Klein
Zahl des Monats

Zahl des Monats: 11,47 Millionen Unique User

Die Portale GMX und WEB.DE erreichen zusammen durchschnittlich jeden Tag 11,47 Millionen Unique User. Dies zeigen Daten der Arbeitsgemeinschaft Onlineforschung. Getrennt ausgewiesen landen beide Portale auf Platz drei und vier im aktuellen agof Digital Report. Zudem sind die beiden Portale mit ihrem redaktionellen Angebot unter den Top Ten der reichweitenstärksten Online-Medien.

  • von UIM Pressestelle
Zielgruppen-Check

Zielgruppen-Check: Reisen in Deutschland

Das liebste Reiseland der Deutschen ist und bleibt – Deutschland. Rund ein Viertel aller Reisen erfolgen innerhalb der eigenen Landesgrenzen, erst dann folgt Spanien. Das war bereits vor der Pandemie so, wird sich in diesem Jahr wegen der Einschränkungen weiter verstärken. Der Trend zum Urlaub zwischen Nord- und Ostsee, Eifel, Lausitz und Alpen ist nachhaltig. Über die Portale WEB.DE und GMX lassen sich 5,35 Millionen Unique User mit dem Zielgruppenmerkmal "Deutschland" in der Kategorie Reisen erreichen.

  • von Kay Städele
Zahl des Monats

Zahl des Monats: 578 Millionen

GMX belegt im aktuellen Dezember-Ranking der IVW mit 578 Millionen Visits den ersten Platz unter den meistbesuchten Digitalangeboten. Direkt dahinter folgt WEB.DE. Damit unterstreichen die beiden Portale ihre hohe Bedeutung im Online-Alltag, etwa in der Customer Journey und in der Kommunikation, sowie ihre journalistische Relevanz. 

  • von Kay Städele
Serie

Zielgruppen-Check: Möbel und Dekoration

Für Möbel und Dekoration geben die Deutschen Milliarden Euro aus. Um Kaufinteressenten zu erreichen, hat United Internet Media das Zielgruppenmerkmal "Möbel & Dekoration" im Angebot. Möbelhersteller, Händler und Technikanbieter können über die TGP Affinity Zielgruppe 7,33 Millionen Unique User erreichen.

 

  • von Kay Städele
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 Kontakt
Jörg Fries-Lammers

Jörg Fries-Lammers

Leiter Portal PR

 +49 (0) 721 91374-4550

 presse@united-internet-media.de

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Kay Städele

Kay Städele

Senior PR Manager

 +49 (0) 721/91374-1848

 presse@united-internet-media.de

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