• backBtn Ad Manager atom/icon/chevron/red
  • backBtn Downloadcenter atom/icon/chevron/red
    • Pricing atom/icon/chevron/red
    • Specifications atom/icon/chevron/red
    • General Guidelines atom/icon/chevron/red
    • Sustainability atom/icon/chevron/red
  • backBtn Company atom/icon/chevron/red
    • Management atom/icon/chevron/red
    • Association Work atom/icon/chevron/red
      • AGMA atom/icon/chevron/red
      • BEVH atom/icon/chevron/red
      • BVDW atom/icon/chevron/red
      • DDV atom/icon/chevron/red
      • IAB Europe atom/icon/chevron/red
    • Associates atom/icon/chevron/red
  • backBtn Newsroom atom/icon/chevron/red
    • Marketer Blog atom/icon/chevron/red
    • Press Kits atom/icon/chevron/red
      • Post-Cookie-Ära atom/icon/chevron/red
      • Qualitätsjournalismus und Brand Safety atom/icon/chevron/red
      • Dialog-Marketing atom/icon/chevron/red
      • Künstliche Intelligenz atom/icon/chevron/red
    • Bildmaterial atom/icon/chevron/red
    • Press Releases atom/icon/chevron/red
    • Contacts us atom/icon/chevron/red
  • backBtn Contact atom/icon/chevron/red
    • Sales offices atom/icon/chevron/red
    • Campaign Management atom/icon/chevron/red
  • EN
    • DE
    • CH
    • AT
    • EN

EN
  • DE
  • CH
  • AT
  • EN


EN
  • DE
  • CH
  • AT
  • EN

  • backBtn Portfolio atom/icon/chevron/red
    • backBtn Einkaufkanäle atom/icon/chevron/red
      • backBtn Self-Service atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Programmatic Advertising atom/icon/chevron/red
        • backBtn Advertising Formats atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Deal Types atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Online atom/icon/chevron/red
      • backBtn WEB.DE atom/icon/chevron/red atom/icon/chevron/red
      • backBtn GMX atom/icon/chevron/red atom/icon/chevron/red
      • backBtn 1&1 atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Directory Media atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Mobile atom/icon/chevron/red
      • backBtn WEB.DE atom/icon/chevron/red atom/icon/chevron/red
      • backBtn GMX atom/icon/chevron/red atom/icon/chevron/red
      • backBtn 1&1 atom/icon/chevron/red atom/icon/chevron/red
      • backBtn E-Mail Apps atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn International atom/icon/chevron/red
      • backBtn GMX Austria atom/icon/chevron/red atom/icon/chevron/red
      • backBtn GMX Switzerland atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mail International atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    atom/icon/chevron/red
  • backBtn Products and Solutions atom/icon/chevron/red
    • backBtn Native atom/icon/chevron/red
      • backBtn Inbox Ad atom/icon/chevron/red
        • backBtn Inbox Ad Template atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Inbox Ad Direct Clickout atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Inbox Ad Lead atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Inbox Ad Image atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Editorial atom/icon/chevron/red
        • backBtn Native Teaser atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Video Native Teaser atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Branded Content atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Content Hub atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Display atom/icon/chevron/red
      • backBtn Standard & Premium atom/icon/chevron/red
        • backBtn Basic Formats atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Premium Formats atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Event & special formats atom/icon/chevron/red
        • backBtn Event-formats atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Special Formats atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Video atom/icon/chevron/red
      • backBtn In-Stream atom/icon/chevron/red
        • backBtn Bumper Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Pre-Roll atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Post-Roll atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Shuffle Roll atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Out-Stream atom/icon/chevron/red
        • backBtn Mobile In-Text Video Ad atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Dialog & E-Mail atom/icon/chevron/red
      • backBtn trustedDialog atom/icon/chevron/red
        • backBtn Quality Standard atom/icon/chevron/red atom/icon/chevron/red
        • backBtn trustedDialog Preview atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Customers atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Associates atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Vorteilswelt atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Lead & Cashback atom/icon/chevron/red
        • backBtn Lead Multi Sponsor Contest atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Lead Exclusive Contest atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Inbox Ad Lead atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Lead CoRegistration atom/icon/chevron/red atom/icon/chevron/red
        • backBtn WEB.Cent atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Digital Flyers atom/icon/chevron/red
        • backBtn PDF atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn E-Mail Marketing atom/icon/chevron/red
        • backBtn Direct E-Mail atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Cart Reminder Ad atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Data & Targeting atom/icon/chevron/red
      • backBtn Target audiences atom/icon/chevron/red
        • backBtn TGP Technology atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Smart Contextual Targeting atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Personalized Advertising atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Targeting Solutions atom/icon/chevron/red
        • backBtn Prospecting atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Retargeting atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Retargeting Display Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Retargeting Inbox Ad atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Activation atom/icon/chevron/red
        • backBtn Pre-Targeted Deals atom/icon/chevron/red atom/icon/chevron/red
        • backBtn German Marketplace Deals atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Commerce Media atom/icon/chevron/red
      • backBtn Prospecting atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Retargeting Display Ad atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Retargeting Inbox Ad atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    atom/icon/chevron/red
  • backBtn Research atom/icon/chevron/red
    • backBtn Viewability (vTKP) atom/icon/chevron/red atom/icon/chevron/red
    • backBtn Quality Features atom/icon/chevron/red atom/icon/chevron/red
    • backBtn Ad Impact Research atom/icon/chevron/red
      • backBtn Ad Pretest atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Brand Lift Studies atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Online Studies atom/icon/chevron/red atom/icon/chevron/red
    atom/icon/chevron/red
  • backBtn Services atom/icon/chevron/red
    • backBtn Media Consulting atom/icon/chevron/red atom/icon/chevron/red
    • backBtn One Stop Ad Creating atom/icon/chevron/red atom/icon/chevron/red
    • backBtn Events & Dates atom/icon/chevron/red
      • backBtn ADZINE CONNECT atom/icon/chevron/red atom/icon/chevron/red
      • backBtn HORIZONT Kongress 2025 atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Digital Media Minds atom/icon/chevron/red
      • backBtn trustedDialog atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Inbox Ad Image atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Commerce Media atom/icon/chevron/red atom/icon/chevron/red
      • backBtn netID Think Tank Basic atom/icon/chevron/red atom/icon/chevron/red
      • backBtn netID Think Tank Pro atom/icon/chevron/red atom/icon/chevron/red
      • backBtn netID Think Tank Mobile atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Newsletter atom/icon/chevron/red atom/icon/chevron/red
    atom/icon/chevron/red
  • backBtn Showroom atom/icon/chevron/red
    • backBtn ADGallery atom/icon/chevron/red atom/icon/chevron/red
    atom/icon/chevron/red
  • backBtn Ad Manager atom/icon/chevron/red
  • backBtn Downloadcenter atom/icon/chevron/red
    • Pricing atom/icon/chevron/red
    • Specifications atom/icon/chevron/red
    • General Guidelines atom/icon/chevron/red
    • Sustainability atom/icon/chevron/red
  • backBtn Company atom/icon/chevron/red
    • Management atom/icon/chevron/red
    • Association Work atom/icon/chevron/red
      • AGMA atom/icon/chevron/red
      • BEVH atom/icon/chevron/red
      • BVDW atom/icon/chevron/red
      • DDV atom/icon/chevron/red
      • IAB Europe atom/icon/chevron/red
    • Associates atom/icon/chevron/red
  • backBtn Newsroom atom/icon/chevron/red
    • Marketer Blog atom/icon/chevron/red
    • Press Kits atom/icon/chevron/red
      • Post-Cookie-Ära atom/icon/chevron/red
      • Qualitätsjournalismus und Brand Safety atom/icon/chevron/red
      • Dialog-Marketing atom/icon/chevron/red
      • Künstliche Intelligenz atom/icon/chevron/red
    • Bildmaterial atom/icon/chevron/red
    • Press Releases atom/icon/chevron/red
    • Contacts us atom/icon/chevron/red
  • backBtn Contact atom/icon/chevron/red
    • Sales offices atom/icon/chevron/red
    • Campaign Management atom/icon/chevron/red
  • EN
    • DE
    • CH
    • AT
    • EN
atom/icon/chevron/red Research
Online Studies
atom/icon/chevron/red
  • E-Mail-Marktstudie Österreich 2024 atom/icon/chevron/red
  • E-Mail-Marktstudie Österreich 2023 atom/icon/chevron/red
  • Study Archive atom/icon/chevron/red
  • Home
  • Research
  • Online Studies
  • E-Mail-Marktstudie Österreich 2023

E-Mail-Marktstudie Österreich

Insights zur E-Mail-Nutzung in Österreich

Welche E-Mail-Anbieter sind die bekanntesten und meistgenutzten in Österreich und wie werden diese durch ihre Nutzerinnen und Nutzer bewertet? Wie hoch ist das Vertrauen der österreichischen E-Mail-Nutzenden in die Internetangebote und wie beurteilen sie diese? Mit diesen Fragen befasst sich die im Oktober 2022 durchgeführte E-Mail-Marktstudie Österreich, für die MindTake Research im Auftrag von United Internet Media 500 Personen, die E-Mails lesen und/oder schreiben, im Zeitraum 21.10.-28.10.2022 befragt hat.

Darüber hinaus liefert die Studie Insights zum Thema Newsletter-Nutzung in Österreich.

KEY INSIGHTS

  • Die E-Mail-Kommunikation mit Behörden und im Rahmen von
    Kaufprozessen wird immer wichtiger. Mehr als 28 % sprechen der
    E-Mail dabei eine höhere Bedeutung zu.
  • GMX.at (30,8 %) und Google (32,0 %) sind die am häufigsten genutzten
    E-Mail-Anbieter in Österreich. Mit deutlichem Abstand folgen Microsoft (13,4 %),
    A1 (7,9 %) auf Platz drei und vier im Ranking.
  • GMX.at (62,8 %) befindet sich neben Standard.at (64,8 %) und ORF.at (64,5 %)
    unter den Top 3 Internet-Angeboten in Österreich mit den höchsten Vertrauenswerten. 
  • 92,2 % der österreichischen E-Mail-Nutzenden erhalten wöchentlich Newsletter auf ihr privates E-Mail-Konto. Ein Fünftel (20,8 %) der E-Mail-Nutzenden
    erhält mehr als 20 Newsletter pro Woche.
  • E-Mail-Nutzende sind meist auch Newsletter-Lesende. 90,6 % derjenigen, die Newsletter auf ihr privates Postfach erhalten, lesen diese auch.

Hier finden Sie die ausführliche Studie.

 Download

 Contact

Ihr Kontakt bei Fragen

Team Marktforschung

E-Mail schreiben.

Learn more

Optimieren Sie Ihre Kampagnen!

Unsere Research-Lösungen helfen Ihnen nachweislich bei der optimalen Planung und Durchführung Ihrer Kampagnen.

Mehr


  • Sitemap
  • General Terms and Conditions
  • Imprint
  • Data Privacy Guidelines
  • Whistleblower System
  • Datasecurity Settings