• backBtn Downloadcenter atom/icon/chevron/red
    • Preislisten atom/icon/chevron/red
    • Spezifikationen atom/icon/chevron/red
    • Angebote atom/icon/chevron/red
    • Studien atom/icon/chevron/red
    • Best Cases atom/icon/chevron/red
    • Allgemeine Richtlinien atom/icon/chevron/red
  • backBtn Unternehmen atom/icon/chevron/red
    • Jobs & Karriere atom/icon/chevron/red
      • Professionals atom/icon/chevron/red
      • Absolventen atom/icon/chevron/red
      • Studierende atom/icon/chevron/red
      • Warum United Internet Media? atom/icon/chevron/red
      • Bewerbungstipps atom/icon/chevron/red
    • Management atom/icon/chevron/red
    • Verbandsarbeit atom/icon/chevron/red
      • BEVH atom/icon/chevron/red
      • AGOF atom/icon/chevron/red
      • BVDW atom/icon/chevron/red
      • AGMA atom/icon/chevron/red
      • IAB Europe atom/icon/chevron/red
      • DDV atom/icon/chevron/red
      • IVW atom/icon/chevron/red
    • Unsere Partner atom/icon/chevron/red
  • backBtn Newsroom atom/icon/chevron/red
    • Vermarkterblog atom/icon/chevron/red
    • Themenpakete atom/icon/chevron/red
      • Post-Cookie-Ära atom/icon/chevron/red
      • Qualitätsjournalismus und Brand Safety atom/icon/chevron/red
      • Dialog-Marketing atom/icon/chevron/red
      • Künstliche Intelligenz atom/icon/chevron/red
      • Multi Screen Advertising atom/icon/chevron/red
    • Bildmaterial atom/icon/chevron/red
    • Pressemitteilungen atom/icon/chevron/red
    • Ansprechpartner atom/icon/chevron/red
  • backBtn Kontakt atom/icon/chevron/red
    • Verkaufsbüros atom/icon/chevron/red
    • Kampagnen-Management atom/icon/chevron/red
  • DE
    • DE
    • CH
    • AT
    • EN

DE
  • DE
  • CH
  • AT
  • EN


DE
  • DE
  • CH
  • AT
  • EN

  • backBtn Portfolio atom/icon/chevron/red
    • backBtn Online atom/icon/chevron/red
      • backBtn WEB.DE atom/icon/chevron/red atom/icon/chevron/red
      • backBtn GMX atom/icon/chevron/red atom/icon/chevron/red
      • backBtn 1&1 atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Verzeichnismedien atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Mobile atom/icon/chevron/red
      • backBtn WEB.DE atom/icon/chevron/red atom/icon/chevron/red
      • backBtn GMX atom/icon/chevron/red atom/icon/chevron/red
      • backBtn 1&1 atom/icon/chevron/red atom/icon/chevron/red
      • backBtn E-Mail Apps atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn International atom/icon/chevron/red
      • backBtn GMX Österreich atom/icon/chevron/red atom/icon/chevron/red
      • backBtn GMX Schweiz atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mail International atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    atom/icon/chevron/red
  • backBtn Produkte und Lösungen atom/icon/chevron/red
    • backBtn Commerce Media atom/icon/chevron/red
      • backBtn Product Gallery Ad atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Product Gallery Ad (NL) atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Retargeting Display Ad atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Retargeting Inbox Ad atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Cart Reminder Ad atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Display Advertising atom/icon/chevron/red
      • backBtn Premium-Formate atom/icon/chevron/red
        • backBtn Billboard Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Halfpage Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn MaxiAD⁺ atom/icon/chevron/red atom/icon/chevron/red
        • backBtn MaxiAD⁺ Maximus atom/icon/chevron/red atom/icon/chevron/red
        • backBtn MaxiAD⁺ XL atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Banner 1:1 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Banner 2:1 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Baseboard Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Carousel Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Exclusive Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Floor Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Floor Ad XL atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Interstitial atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile In-Text Video Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Medium Rectangle atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Pushdown Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Prospekte atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Sitebar atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Understitial atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Watch4Mail atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Basic-Formate atom/icon/chevron/red
        • backBtn Ad Bundle atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Medium Rectangle atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Mobile Banner 6:1/4:1 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn (Wide) Skyscraper atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Super Banner atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Flex Ads atom/icon/chevron/red
        • backBtn Flex Ad 6:1 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Flex Ad 4:1 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Flex Ad 1:1 atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn In-Stream atom/icon/chevron/red
        • backBtn Bumper Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Pre-Roll atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Post-Roll atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Shoppable Video Ad atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Shuffle Roll atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Sonder-Formate atom/icon/chevron/red
        • backBtn MillionenKlick atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Events atom/icon/chevron/red
      • backBtn Billboard Ad atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Brandformance atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Bridge Ad atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Cinematic atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Cinematic Wall atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Content Event atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Double Sitebar atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Flagship atom/icon/chevron/red atom/icon/chevron/red
      • backBtn HomeFrame atom/icon/chevron/red atom/icon/chevron/red
      • backBtn MaxiAD⁺ atom/icon/chevron/red atom/icon/chevron/red
      • backBtn MaxiAD⁺ Maximus atom/icon/chevron/red atom/icon/chevron/red
      • backBtn MaxiAD⁺ XL atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile Banner 2:1 atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile Floor Ad atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile Interstitial atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile Pushdown Ad atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile WEB.Buster atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile WEB.Buster XL atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Sitebar atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Wallpaper atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Welcome Back Layer atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Programmatic Advertising atom/icon/chevron/red
      • backBtn Werbeformate atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Dealtypen atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Pre-Targeted Deals atom/icon/chevron/red atom/icon/chevron/red
      • backBtn German Marketplace Deals atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Native Advertising atom/icon/chevron/red
      • backBtn Branded Content atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Content Special atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Individuelle Specials atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Mobile Video Native Teaser atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Native Teaser atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Product Gallery Ad atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Routenplaner atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Service-Integration atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Themen Specials atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Dialog Solutions atom/icon/chevron/red
      • backBtn Direct E-Mail atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Inbox Ad atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Product Gallery Ad atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Product Gallery Ad (NL) atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Lead-CoRegistrierung atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Lead-Exklusiv-Gewinnspiel atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Lead-Multi-Sponsor-Gewinnspiel atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Inbox Ad Prospekte atom/icon/chevron/red atom/icon/chevron/red
      • backBtn trustedDialog atom/icon/chevron/red
        • backBtn Qualitätsstandard atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Product Gallery Ad (NL) atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Insights Report atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Kundschaft atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Partner atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Vorteilswelt atom/icon/chevron/red atom/icon/chevron/red
      • backBtn WEB.Cent sammeln atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Targeting atom/icon/chevron/red atom/icon/chevron/red
    • backBtn Personalisierte Werbung atom/icon/chevron/red atom/icon/chevron/red
    • backBtn Viewability (vTKP) atom/icon/chevron/red atom/icon/chevron/red
    atom/icon/chevron/red
  • backBtn Research atom/icon/chevron/red
    • backBtn Werbewirkungsforschung atom/icon/chevron/red
      • backBtn Ad Pretest atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Brand Lift Studies atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Online-Studien atom/icon/chevron/red
      • backBtn User Insights atom/icon/chevron/red
        • backBtn D2C-Studie DACH (2023) atom/icon/chevron/red atom/icon/chevron/red
        • backBtn E-Mail Cross Generations Studie (2023) atom/icon/chevron/red atom/icon/chevron/red
        • backBtn E-Mail-Marktstudie Österreich (2023) atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Newsletter-Studie DE (2022) atom/icon/chevron/red atom/icon/chevron/red
        • backBtn E-Mail Young Generation (2021) atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Research Insights trustedDialog (2021) atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Werbewirkungsstudie trustedDialog (2020) atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Studien-Archiv atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Expert Insights atom/icon/chevron/red
        • backBtn Digital Dialog Insights 2022 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Digital Dialog Insights 2021 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Digital Dialog Insights 2020 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Digital Dialog Insights 2019 atom/icon/chevron/red atom/icon/chevron/red
        • backBtn DDI 2018: Marketing-Einwilligungen (Opt-Ins) atom/icon/chevron/red atom/icon/chevron/red
        • backBtn DDI 2017: Customer Centricity atom/icon/chevron/red atom/icon/chevron/red
        • backBtn DDI 2016: Cross Device Storytelling atom/icon/chevron/red atom/icon/chevron/red
        • backBtn DDI 2015: Native Advertising atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      atom/icon/chevron/red
    atom/icon/chevron/red
  • backBtn Quality Features atom/icon/chevron/red atom/icon/chevron/red
  • backBtn Services atom/icon/chevron/red
    • backBtn Media Consulting atom/icon/chevron/red atom/icon/chevron/red
    • backBtn One Stop Services atom/icon/chevron/red atom/icon/chevron/red
    • backBtn Events & Termine atom/icon/chevron/red
      • backBtn DMEXCO 2023 atom/icon/chevron/red atom/icon/chevron/red
      • backBtn b°future festival 2023 atom/icon/chevron/red atom/icon/chevron/red
      • backBtn ProgrammatiCon 2023 atom/icon/chevron/red atom/icon/chevron/red
      • backBtn DMEXCO Standparty atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Digital Media Minds atom/icon/chevron/red
      • backBtn netID Think Tank Basic atom/icon/chevron/red atom/icon/chevron/red
      • backBtn netID Think Tank Pro atom/icon/chevron/red atom/icon/chevron/red
      • backBtn netID Think Tank Mobile atom/icon/chevron/red atom/icon/chevron/red
      • backBtn Commerce Media atom/icon/chevron/red atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn Newsletter atom/icon/chevron/red atom/icon/chevron/red
    atom/icon/chevron/red
  • backBtn Showroom atom/icon/chevron/red
    • backBtn Best Cases atom/icon/chevron/red
      • backBtn Branding atom/icon/chevron/red
        • backBtn ADAC atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Apollo atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Fiat atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Nestlé atom/icon/chevron/red atom/icon/chevron/red
        • backBtn OTTO atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Tamaris atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Tchibo atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Volkswagen atom/icon/chevron/red atom/icon/chevron/red
        • backBtn UPC Schweiz atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Branding-Archiv atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      • backBtn Dialog atom/icon/chevron/red
        • backBtn Jeep atom/icon/chevron/red atom/icon/chevron/red
        • backBtn DR. GRANDEL atom/icon/chevron/red atom/icon/chevron/red
        • backBtn hessnatur atom/icon/chevron/red atom/icon/chevron/red
        • backBtn DriveNow atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Travelzoo atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Parship atom/icon/chevron/red atom/icon/chevron/red
        • backBtn Dialog-Archiv atom/icon/chevron/red atom/icon/chevron/red
        atom/icon/chevron/red
      atom/icon/chevron/red
    • backBtn ADGallery atom/icon/chevron/red atom/icon/chevron/red
    atom/icon/chevron/red
  • backBtn Downloadcenter atom/icon/chevron/red
    • Preislisten atom/icon/chevron/red
    • Spezifikationen atom/icon/chevron/red
    • Angebote atom/icon/chevron/red
    • Studien atom/icon/chevron/red
    • Best Cases atom/icon/chevron/red
    • Allgemeine Richtlinien atom/icon/chevron/red
  • backBtn Unternehmen atom/icon/chevron/red
    • Jobs & Karriere atom/icon/chevron/red
      • Professionals atom/icon/chevron/red
      • Absolventen atom/icon/chevron/red
      • Studierende atom/icon/chevron/red
      • Warum United Internet Media? atom/icon/chevron/red
      • Bewerbungstipps atom/icon/chevron/red
    • Management atom/icon/chevron/red
    • Verbandsarbeit atom/icon/chevron/red
      • BEVH atom/icon/chevron/red
      • AGOF atom/icon/chevron/red
      • BVDW atom/icon/chevron/red
      • AGMA atom/icon/chevron/red
      • IAB Europe atom/icon/chevron/red
      • DDV atom/icon/chevron/red
      • IVW atom/icon/chevron/red
    • Unsere Partner atom/icon/chevron/red
  • backBtn Newsroom atom/icon/chevron/red
    • Vermarkterblog atom/icon/chevron/red
    • Themenpakete atom/icon/chevron/red
      • Post-Cookie-Ära atom/icon/chevron/red
      • Qualitätsjournalismus und Brand Safety atom/icon/chevron/red
      • Dialog-Marketing atom/icon/chevron/red
      • Künstliche Intelligenz atom/icon/chevron/red
      • Multi Screen Advertising atom/icon/chevron/red
    • Bildmaterial atom/icon/chevron/red
    • Pressemitteilungen atom/icon/chevron/red
    • Ansprechpartner atom/icon/chevron/red
  • backBtn Kontakt atom/icon/chevron/red
    • Verkaufsbüros atom/icon/chevron/red
    • Kampagnen-Management atom/icon/chevron/red
  • DE
    • DE
    • CH
    • AT
    • EN
atom/icon/chevron/red Home

Newsroom

atom/icon/chevron/red
  • Vermarkterblog atom/icon/chevron/red
  • Themenpakete atom/icon/chevron/red
  • Bildmaterial atom/icon/chevron/red
  • Pressemitteilungen atom/icon/chevron/red
  • Ansprechpartner atom/icon/chevron/red

Tags

  • #agof daily digital facts
  • #Award
  • #BVDW
  • #CEO Insight
  • #Commerce Media
  • #Der Case - UIM Fallstudien
  • #Digital Dialog Insights
  • #Display Advertising
  • #DMEXCO
  • #E-Commerce
  • #E-Mail Marketing
  • #E-Mail Marketing Serie
  • #EU-Regelungen
  • #GMX
  • #IAB
  • #IVW
  • #Journalismus
  • #Journalistenumfrage
  • #Künstliche Intelligenz
  • #Messen / Kongresse
  • #Mobile
  • #Multi Screen
  • #Nachgefragt
  • #Native Advertising
  • #netID
  • #Programmatic Advertising
  • #Redaktion
  • #Reichweite
  • #Schweiz
  • #Serie
  • #Social Media
  • #Studien
  • #Targeting
  • #Tracking
  • #Vermarktung
  • #Viewability
  • #WEB.DE
  • #Werbewirkung
  • #Zahl des Monats
  • #Österreich
  • Home
  • Newsroom
  • Vermarkterblog

Vermarkterblog

Willkommen im
Vermarkterblog

Willkommen im
Vermarkterblog

Aktuelle Beiträge und Formate
• CEO Kommentare
• Experten Insights
• Studien und Best Cases
• Themen-Serien
• Kurzinterviews

Top: D2C-Studie
CEO Insights

CEO Insights

Rasmus Giese kommentiert
im Vermarkterblog
aktuelle Entwicklungen.
In Fachbeiträgen analysiert
der UIM CEO Trends, Studien
und Marktzahlen.

Zum aktuellen CEO Insight
Zahl des Monats

Zahl des Monats

Unter der Rubrik
"Zahl des Monats" stellen
wir interessante Studien
und deren Ergebnisse vor.

Zur aktuellen Zahl des Monats
Zielgruppen-Check

Zielgruppen-Check

Mit UIMs 300 Targeting-Merkmalen
können Zielgruppen spezifisch
angesprochen werden.
Im Zielgruppen-Check stellen wir
spannende Zielgruppen vor.

Aktuell: Black Friday
Serie 
"Der Case"

Serie
"Der Case"

Xandr, Publicis Media, UIM für Electrolux
Optimierte Kontaktfrequenzsteuerung dank netID

Zum aktuellen Serienbeitrag
Kurzinterview

Kurzinterview

Kurze Fragen - kurze Antworten.
Aktuell: UIM Experte
Alwin Viereck zu Lösungen
für die Post-Cookie-Ära

Zum aktuellen Blog-Flash

Online Marketing Rockstars: Jan Oetjen präsentiert netID erstmals live

Events
von Jörg Fries-Lammers
| 26. März 2018
|  Teilen
  • Teilen
  • Twitter
  • LinkedIN
  • Xing
  • E-Mail
© United Internet Media Zur Fotogalerie
United Internet Vorstand Jan Oetjen auf der Bühne der OMR 2018.
© United Internet Media

Die Dramaturgie konnte nicht besser sein. Am Donnerstagmorgen, vor dem Start des ersten Festival-Tages, informierten United Internet, Mediengruppe RTL Deutschland und ProSiebenSat.1 die Presse über ihre neu gegründete "European netID Foundation". Am Nachmittag präsentierte Jan Oetjen bereits live den neuen Log-in-Standard netID vor großem Publikum – auf der großen Deep Dive Stage der Online Marketing Rockstars Expo in Hamburg. Seinen Vortrag "Log-in-Allianz – Last Exit to Independence" konnten sowohl die 2.000 Zuschauer vor der Bühne als auch die Live-Stream-Follower im Internet miterleben.

Die Online Marketing Rockstars hielt am ersten Tag, was sie verspricht: Festivalatmosphäre in abgedunkelten, vollen Hallen mit intensiven Lichteffekten und eine Mischung aus spannenden Vorträgen, Talks und Live-Musik. 40.000 Besucher, im Schnitt zehn Jahre jünger als auf der dmexco, werden an den beiden Festival-Tagen erwartet.

© United Internet Media2019 endet die Cookie-Ära
Vor der Deep Dive Stage herrschte gespannte Stimmung, schließlich stellen die neuen EU-Datenschutzregelungen die Branche vor eine große Herausforderung. Am 25. Mai tritt die Datenschutzgrundverordnung in Kraft, und 2019 soll die ePrivacy-Verordnung kommen. Laut Jan Oetjen endet dann die Cookie-Ära, und es beginnt die Ära der ID, der digitalen Identität.

"Um mit der digitalen Identität nicht eine weitere Schlüsseltechnologie an die großen US-amerikanischen Wettbewerber zu verlieren, haben wir die netID als einen offenen branchenübergreifenden Standard entwickelt, der die technischen Standards für die übergreifende ID des Nutzers regelt und über eine neutrale Stiftung gesteuert werden wird", so Jan Oetjen.
 
Letzte Chance für europäische Digitalindustrie
Am Ende seines Vortrags machte er deutlich, dass das Projekt angesichts der Dominanz der US-Amerikaner in der digitalen Wertschöpfung und in den Schlüsseltechnologien höchste Dringlichkeit hat: "Die Schaffung eines unabhängigen, offenen Standards für die digitale Nutzeridentität ist die letzte Chance für die europäische Digitalindustrie, sich nicht vom Zugang zum Nutzer abschneiden zu lassen. Es ist unser ‚Last Exit to Independence‘".

Zur Fotogalerie des OMR Auftritts.

Wer den Auftritt von Jan Oetjen auf dem Online Marketing Rockstars Festival 2018 verpasst hat, kann ihn sich hier anschauen. 

#EU-Regelungen
#Messen / Kongresse
Zum Autor

Jörg Fries-Lammers
Leiter Portal PR

Alle Beiträge von Jörg Fries-Lammers

 

Tags

  • #agof daily digital facts
  • #Award
  • #BVDW
  • #CEO Insight
  • #Commerce Media
  • #Der Case - UIM Fallstudien
  • #Digital Dialog Insights
  • #Display Advertising
  • #DMEXCO
  • #E-Commerce
  • #E-Mail Marketing
  • #E-Mail Marketing Serie
  • #EU-Regelungen
  • #GMX
  • #IAB
  • #IVW
  • #Journalismus
  • #Journalistenumfrage
  • #Künstliche Intelligenz
  • #Messen / Kongresse
  • #Mobile
  • #Multi Screen
  • #Nachgefragt
  • #Native Advertising
  • #netID
  • #Programmatic Advertising
  • #Redaktion
  • #Reichweite
  • #Schweiz
  • #Serie
  • #Social Media
  • #Studien
  • #Targeting
  • #Tracking
  • #Vermarktung
  • #Viewability
  • #WEB.DE
  • #Werbewirkung
  • #Zahl des Monats
  • #Österreich

 Kontakt
Jörg Fries-Lammers

Jörg Fries-Lammers

Leiter Portal PR

 +49 (0) 721 91374-4550

 presse@united-internet-media.de

Callback

Kay Städele

Kay Städele

Senior PR Manager

 +49 (0) 721/91374-1848

 presse@united-internet-media.de

Callback


  • Sitemap
  • AGB
  • Impressum
  • Datenschutzhinweise