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Zahl des Monats: 319,6 Milliarden

Zahl des Monats
von Kay Städele
| 13. April 2021
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© United Internet Media
Laut dem E-Mail Statistics Report der Radicati Group werden 2021 rund 319,6 Milliarden E-Mails verschickt und empfangen.
© United Internet Media

319,6 Milliarden E-Mails werden täglich bis Ende 2021 voraussichtlich im geschäftlichen und privaten Verkehr weltweit verschickt und empfangen. Dieses Ergebnis geht aus dem E-Mail Statistics Report 2021-2025 der Radicati Group hervor. Für das Jahr 2020 hat das auf Telekommunikation spezialisierte US-Marktforschungsinstitut ein globales E-Mail-Volumen von 306,4 Milliarden pro Tag prognostiziert.
 
Darum ist diese Zahl wichtig
Die gewaltige Zahl verdeutlicht die immense Bedeutung der E-Mail im Leben vieler Menschen. Der überwiegende Teil der digitalen Kommunikation läuft über E-Mail ab, im zunehmenden Maße über mobile Endgeräte. Nur wer einen E-Mail-Account besitzt, kann überhaupt im Internet aktiv werden, online bestellen, Instant Messaging Dienste und Social Media nutzen oder Newsletter verschicken und empfangen. Allein die beiden Marktführer unter den deutschen E-Mail-Portalen GMX (Marktanteil 25,1 Prozent) und WEB.DE (24 Prozent) betreuen mit ihren Services in Deutschland rund 35 Millionen monatlich aktive Nutzer.

In der Corona-Krise verbuchten die E-Mail-Dienste, die zum Portfolio von United Internet Media (UIM) gehören, einen erhöhten Traffic durch die Verlagerung des Alltags auf digitale Kanäle. Unterstützt wird dieses Wachstum zusätzlich durch den Ausbau neuer, intelligenter Services rund um die E-Mail. Mitte 2020 führten beispielsweise GMX und WEB.DE die für die User kostenlose Briefankündigung ein, seit Anfang dieses Jahres können die Nutzer auch den Briefinhalt teilnehmender Versender vorab als PDF kostenfrei abrufen. Kooperationspartner ist die Deutsche Post. Aus dem klassischen E-Mail-Postfach wird so nach und nach die "zentrale Eingangs-, Speicher- und Verarbeitungsstelle für die digitale Kommunikation", so Jan Oetjen, Geschäftsführer von GMX und WEB.DE.

In dieser Erhebung steht die Zahl
Der E-Mail Statistics Report bietet einen Vier-Jahres-Forecast der E-Mail-Nutzung auf allen fünf Kontinenten. Die Studie prognostiziert nicht nur die voraussichtliche Entwicklung des privaten und kommerziellen E-Mail-Verkehrs und der globalen User-Zahlen, sondern untersucht auch das Aufkommen von Spam sowie Malware. Herausgegeben wird der Report von der in Kalifornien ansässigen, 1993 gegründeten Radicati Group. Hauptquellen des Reports sind die über Jahrzehnte aufgebaute Datenbank von Radicati zum E-Mail-Markt sowie regelmäßige Umfragen und Erhebungen von Marktzahlen.

Weitere Ergebnisse
Der Report sagt dem E-Mail-Markt ein weiteres starkes Wachstum voraus. Bis 2025 wird die Anzahl der täglich verschickten E-Mails weltweit auf 376,4 Milliarden steigen. Das jährliche Wachstum liegt über den Prognose-Zeitraum von vier Jahren bei über vier Prozent. Außerdem steigt die Zahl der weltweiten E-Mail User bei einem jährlichen Wachstum von drei Prozent global von derzeit 4,147 Milliarden auf 4,594 Milliarden im Jahr 2025. Heute nutzt über die Hälfte der Menschheit die E-Mail.

 

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Zum Autor

Kay Städele
Expert Media, Marketing & Data PR | UIM

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 Kontakt
Jörg Fries-Lammers

Jörg Fries-Lammers

Leiter Portal PR

 +49 (0) 721 91374-4550

 presse@united-internet-media.de

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Kay Städele

Kay Städele

Senior PR Manager

 +49 (0) 721/91374-1848

 presse@united-internet-media.de

Callback

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