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Lösung für die Post-Cookie-Ära – Insights auf dem HORIZONT Kongress 2022

Im Gesellschaftshaus Palmengarten wurden beim HORIZONT Kongress die derzeit großen Herausforderungen für die Gesellschaft und insbesondere der Werbewirtschaft besprochen. Besonders groß war das Interesse an Lösungen, wie sie UIM CEO Rasmus Giese mit einem Case im Panel zur personalisierten Werbung präsentiert hat. 

  • von Kay Städele
Studie

Studie: E-Commerce und E-Mail pushen sich gegenseitig

Annalect, der Spezialist der Omnicom Media Group Germany für technologie- und datengetriebenes Marketing, hat im Auftrag von United Internet Media das Einkaufsverhalten im Internet untersucht. Die Studie zeigt, dass sich die Befragten während der Pandemie vermehrt bei neuen Shops und Dienstleistern mit der E-Mail-Adresse angemeldet haben. Allgemein erhalten 90 Prozent Informationen nach dem Kauf am liebsten im elektronischen Posteingang. Dabei befürwortet eine Mehrheit Statusmeldungen zu Bestellungen direkt im E-Mail-Post-Postfach.

  • von Kay Städele
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HORIZONT Kongress 2022 und die Zukunft der personalisierten Werbung

Am 30. Juni beginnt im Gesellschaftshaus Palmengarten der HORIZONT Kongress. Die Besucherinnen und Besucher erwartet ein spannendes Programm zu Medien und Marketing aus verschiedenen Branchenperspektiven. UIM CEO Rasmus Giese spricht im Panel zur Zukunft der personalisierten Werbung. 

  • von Kay Städele
Zielgruppen-Check

Zielgruppen-Check: Fernreisende

Die Lockerung der Coronaregeln hat das Fernweh der Deutschen neu entfacht. Jede siebte Person hierzulande plant in diesem Jahr eine Reise in ferne Länder. Die Pandemie hat das Buchungsverhalten und die Ansprüche der Fernreisenden verändert. Über die Portale GMX und WEB.DE lassen sich jeden Monat 2,13 Millionen Unique User dieser Zielgruppe effizient erreichen.

  • von Kay Städele
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Blog-Flash mit Thomas Rebbe: “Insbesondere junge Zielgruppen sind im Internet viel verwurzelter”

Die aktuelle Studie "Digital News Report" des Reuters Institute belegt die hohe Nutzung der redaktionellen Angebote von WEB.DE und GMX. Im Blog Flash erklärt Thomas Rebbe, Chefredakteur von WEB.DE und GMX, warum das Netz als News-Quelle noch wichtiger wird.

  • von Kay Städele
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Rückblick: Lösung für die Post-Cookie-Ära: ID is the Key

Erstmals fand in diesem Jahr der Digital Spring Summit statt. Das Event der DMEXCO zeigte auf mehreren Kanälen Trendthemen aus der digitalen Industrie. Mit dabei UIM Experte Alwin Viereck und – eine zweite Premiere – Jörn Strehlau in seiner neuen Funktion als CEO der European netID Foundation. 

  • von Kay Städele
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Jörg Fries-Lammers

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Kay Städele

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