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UIM Studie zeigt Bedeutung von Newslettern für die Customer Journey

Mehr als ein Drittel der Newsletter-Leser in der DACH-Region (Deutschland, Österreich, Schweiz) hat schon mal direkt über einen Newsletter geshoppt – dies ist eines der zentralen Ergebnisse einer Studie von United Internet Media. Entscheidend für den Erfolg ist dabei die optimale Anpassung des Newsletters an die unterschiedlichen Phasen der Customer Journey.

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Neben Markt-Insights gab es beim diesjährigen UIM Talk zwar keinen Rollmops, aber selbstgerolltes Sushi. In der Hamburger Neustadt trafen sich Fachjournalisten von Adzine, Horizont, Markenartikel, Meedia sowie New Business und Onlinemarketing.de. 

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Das Rollen geht weiter: der UIM Talk in München

Dieses Mal hieß es Talk ‘n‘ Roll in der bayerischen Landeshauptstadt. Im Stadtteil Schwabing konnte United Internet Media Redaktionsvertreter von iBusiness, Internet World Business, Kress, ONEtoONE und W&V begrüßen. Neben Informationen zum digitalen Markt gab es Anleitungen zum Lachs-Filetieren und zur Zubereitung von Nigiri, Maki und Co.

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KI im digitalen Marketing – Pre-Insights einer neuen Studie auf den Digital Marketing Days 2019

Marketingentscheider, Digital-Profis, Techies und Innovationstreiber treffen sich am 3. und 4. Juli in Hamburg. Auf den Digital Marketing Days stehen dieses Jahr Künstliche Intelligenz, Voice Commerce, Social Media und digitales Investment im Fokus. Mit dabei sind Harald Eichsteller, Professor an der Hochschule der Medien (HdM) in Stuttgart, und Dr. Wenzel Drechsler, Head of Market Research & Media Consulting bei United Internet Media. Im Vermarkterblog geben sie im Vorfeld exklusive Einblicke in ihren Vortrag.

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Hamburg, Köln, Wien, München sind die Event-Stationen im zweiten Halbjahr

Noch stehen nicht alle Tourdaten fest, aber die meisten Spielorte lassen sich schon benennen. Nach den Digital Marketing Days machen die Experten von UIM bei Online Ad Summit, dmexco, Medientage Wien und W&V Programmatic Advertising Heroes Station. Der Vermarkterblog gibt einen Überblick zu den Auftritten in den nächsten sechs Monaten.

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Auf den Gipfeln – Rückblick auf Data Summit und Dialog Summit

Zuletzt standen gleich zwei wichtige Gipfeltreffen für die Digitalbranche an: Der Data und der Dialog Summit. Auf dem Dialog Summit in Düsseldorf präsentierten die UIM Experten die Vorteile des Intelligenten Postfachs. Der Data Summit thematisierte die Auswirkungen von Technik und politischen Entscheidungen auf die Datenhaltung. Dabei stellte sich netID als Lösung vor.

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