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Studie

Das Schlüsselwort heißt "Vertrauen"

United Internet Media (UIM) hat in der Studie "In Quality We Trust" aus Verbrauchersicht untersucht, was ein qualitativ hochwertiges Online-Angebot ausmacht und welche Faktoren für Vertrauen sorgen. Die qualitative Untersuchung zeigt auch, wie sich Nutzer die Personalisierung von Inhalten und Werbung vorstellen.

  • von Kay Städele
Events

UIM auf dem Online Ad Summit 2018

Als offizielles Pre-Event der dmexco dient der Online Ad Summit als Forum für die Werbebranche, um sich über aktuelle Themen und Trends auszutauschen. Mit Keynotes und Impulsvorträgen gestaltet United Internet Media das Programm aktiv mit.

  • von Linda Schwarz
News

Erfolgreiche Sommer-Kampagne für Samsung in Österreich: Eine Botschaft mit drei Bildern

Mit seiner Werbekampagne im Juli auf dem UIM FreeMail-Portal GMX.at setzte Samsung auf kreatives Storytelling. Die "Samsung Galaxy A8 Umbrella"-Promotion sorgte dafür, dass die potenziellen Kunden besonders lange auf der Website verharrten. Samsung setzte in Österreich als erster Kunde das "Mobile Carousel Ad" ein.

  • von Linda Schwarz
Best Case

OTTO: Große Werbebühne für Breakdance-Oma Irene

Witziges Storytelling, ein besonderes Werbemittel und seine intelligente Platzierung in den FreeMail-Diensten WEB.DE und GMX – mit diesem Mix machte OTTO eine digitale Kampagne zu einem Erfolg. Der Case zeigt, dass nicht nur Humor einer Kampagne gut tut, sondern auch Größe – vor allem die des Ad-Formats.

  • von Branchenexperten
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Fußballfans und Serien-Junkies - die neuen Zielgruppen von United Internet Media

Passend zum Start der Fußball-Bundesliga präsentiert United Internet Media Fußballfans als neue Zielgruppe. Auch Online-Streamer können ab sofort mit TGP-Targeting erreicht werden.

  • von Linda Schwarz
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Travelzoo und United Internet Media gewinnen German Brand Award

Travelzoo und United Internet Media wurden in Berlin mit dem German Brand Award ausgezeichnet. Der Rat der Formgebung prämierte die Partner in der Kategorie "Brand Creation – Dialogue & CRM". Sie erhielten die Auszeichnung "Winner" für die Kampagne: "Intelligente Lead-Generierung mit der Inbox Ad". Mit der Kampagne konnte Travelzoo seine Leads in kürzester Zeit um 28 Prozent steigern.

  • von Linda Schwarz
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Kay Städele

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