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Noch wie war die DMEXCO so digital

Die Macher der DMEXCO haben vieles richtig gemacht, wenn auch nicht alles perfekt lief. Im Zentrum standen die Inhalte. Der Konferenz fehlte ein wenig der Glamour-Faktor, aber die Masterclasses lieferten wertvolles Know-how. Für 2022 bleibt die Hoffnung auf einen Event vor Ort.

  • von Rasmus Giese
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Rasmus Giese: Meine Bilanz der DMEXCO @home

Rasmus Giese, CEO von United Internet Media, blickt in seinem Kommentar auf die diesjährige, erstmals virtuelle, DMEXCO zurück. Das Fazit: Mut zum Experiment zahlt sich aus. Der Kongressteil war erfolgreich, dennoch gestaltete sich die Übertragung der Geschäftspraxis ins Digitale als Herausforderung. 

  • von Rasmus Giese
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DMEXCO 2021 – das UIM Line-up

In wenigen Tagen beginnt die DMEXCO @Home, einen Tag davor das Pre-Event Online Ad Summit. Die Experten von United Internet Media teilen ihre Insights zu den Themen Post-Cookie-Ära, Datenstrategien sowie Branding und Dialog-Marketing.

  • von Kay Städele
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UIM auf der DMEXCO 2020

United Internet Media (UIM) wird auch dieses Jahr wieder auf der größten Fachmesse für digitales Marketing & Werbung in Europa vertreten sein. Unsere UIM Experten stehen hier und beim offiziellen Pre-Event, dem Online Ad Summit, auf verschiedenen virtuellen Bühnen und vermitteln ihr Know-how.

  • von UIM Pressestelle
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UIM Experten auf der DMEXCO @home 2020

Experten von United Internet Media haben in Masterclasses, Lectures und Deep Dives ihr Know-How auf der DMEXCO @home vermittelt. Eine Übersicht mit Links zu den Beiträgen.

  • von UIM Pressestelle
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DMEXCO @home – Mut zum Experiment

Auch die DMEXCO ist in diesem Jahr digital. Die erste Online-Variante der Fachmesse für digitales Marketing & Werbung steht unter dem Motto "Attitude Matters". Das sollte man durchaus wörtlich nehmen. Rasmus Giese, CEO von United Internet Media, erklärt, warum das Format DMEXCO @home auch ohne realen Kontakt ein Erfolg werden könnte.

  • von Rasmus Giese
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