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DMEXCO 2019: Geschäftsmäßige Atmosphäre

Schnelleres Internet, kürzere Schlangen und vor allem ein neues Selbstvertrauen der deutschen Digitalbranche – das sind die Erfolge der elften DMEXCO. Statt über große Visionen zu fantasieren, wurden umsetzbare Konzepte vorgestellt, die auch in Zukunft digitale Werbung ermöglichen und gegen die US-Player bestehen können.

  • von Branchenexperten
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DLD Keynote zur netID - Neue Allianzen für Europa

Auf der DLD Europe Konferenz in Brüssel wird Jan Oetjen eine Keynote zum Thema „New Alliances for Europe“ halten. In der weiterführenden Diskussion wird die Notwendigkeit von Kooperationen europäischer Unternehmen vertieft. Als Stiftungsratsvorsitzender der European netID Foundation will Jan Oetjen damit international für eine Zusammenarbeit in der Digitalwirtschaft werben.

  • von Linda Schwarz
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"Trust in You" - das neue Selbstbewusstsein der deutschen Digitalbranche

Rund 1000 Aussteller aus aller Welt, 550 Speaker und vermutlich 41.000 Branchenexperten: Noch bevor die DMEXCO am 11. und 12. September 2019 ihre Tore öffnet, schwelgen die Messemacher auf ihrer Homepage schon in Superlativen. Das Motto "Trust in You" passt für die Branche mehr denn je.

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Das Branchen-Highlight: UIM auf der dmexco 2018

Bald ist es wieder soweit: Am 12. und 13. September findet die Digital Marketing and Expo Conference in Köln statt. Als eines der wichtigsten Events der Digitalwirtschaft dient die dmexco als Treffpunkt zum Netzwerken, der Inspiration und der Weiterbildung. United Internet Media ist gleich mehrfach auf Panels, mit einem Seminar und natürlich mit einem Stand vertreten.

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Dmexco 2018: Veränderungen mit Augenmaß

Zwei aufregende Tage auf der Dmexco sind vorbei – Zeit für UIM, ein Resümee zu ziehen. Die Neuausrichtung der Digital Marketing Expo & Conference 2018 stand im Scheinwerferlicht der diesjährigen Messe. Doch dabei gingen wichtige Themen nicht unter: Das Interesse an dem Log-in-Standard netID war stark zu spüren, und die Veranstaltungen der UIM Experten vollbesetzt.

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Nachgefragt: Jens von Rauchhaupt über die Neuausrichtung der dmexco

In der Rubrik „Nachgefragt“ stellt United Internet Media Journalisten und Experten der Digitalbranche Fragen zu aktuellen Trends und Entwicklungen. Diesmal beantwortet Jens von Rauchhaupt, Chefredakteur der Adzine, Fragen zu der Neuausrichtung des Branchen-Highlights dmexco, das in diesem Jahr am 12. und 13. September 2018 stattfindet.

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